The Destination Lugana 2024 project continues the promotional efforts initiated by the Lugana DOC Consortium in 2022 and 2023 through a series of activities aimed at promoting the Lugana DOC designation in New York, Houston, Dallas, and Miami.
The project’s main objective was to further solidify the recognition of the Lugana designation and to highlight the unique characteristics of Lugana DOC, such as its product freshness, social and convivial nature, and its concept as a travel destination.
From September 30 to October 3, 2024, with the support of the Area 39 team, the Consortium organized a press tour involving six journalists from various locations in the USA. The tour aimed to showcase the products and territory of Lugana through a series of visits to member wineries and the surrounding area, allowing guests to appreciate the wines and local beauty.
Key activities included:
• Welcome aperitif and institutional dinner at La Rucola 2.0 restaurant
• Visit and tasting at Selva Capuzza winery
• Visit and tasting at Cà Maiol winery
• Boat tour in Sirmione to explore the Grotte di Catullo, with an aperitif on board
• Dinner and tasting at Feliciana farmhouse
• Visit and tasting at Zeni winery, including a tour of the Wine Museum and olfactory gallery
• Lunch and tasting at La Sansonina winery
• Olive oil tasting at Frantoio Manestrini
• Dinner and tasting at Pratello farmhouse
• Lunch and tasting at Almavite winery
• Spa experience at Aquaria Thermal Spa in Sirmione
