News fiere en – Area 39

Area 39 participated in the 31st edition of ProWein Düsseldorf, with a 100 sqm space located in Hall 15, Stand C06.

The event recorded the participation of:

42,000 visitors from 128 countries

4,200 exhibitors from 65 nations

Despite the generally negative atmosphere preceding the start of this edition of the fair, the event proved to be a strategic opportunity for Italian companies, particularly relevant for the German, Scandinavian, and Central European markets, such as Belgium and the Netherlands.

Area 39 would like to thank the 9 companies that chose to be part of our collective:

Cantina Produttori Cormòns, Casale del Giglio, Leone Alato, Marilisa Allegrini, Montelvini, Seiterre Viticoltori dal 1877, Speri, Sutto Wine, Tenimenti Civa

Area 39 participated in the 6th edition of Wine Paris, with a 750 sqm area within the Italian Pavilion, located in Hall 6.

The event recorded 52,622 visitors from 154 countries, confirming the growing importance of this
fair for the global wine industry. Wine Paris thus remains a unique opportunity for networking, idea exchange, and growth, where the latest market trends and industry innovations are highlighted.

Taking a closer look at the situation of Italian exhibitors, the Italian Pavilion saw significant expansion both in terms of space and attendance, with 5,271 exhibitors compared to 4,074 in the 2024 edition.
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Area 39 would like to express sincere thanks to the 30 companies and 5 Consortia representing the wine excellences of various Italian regions, who chose to be part of our collective, bringing the authenticity and quality of our region to the French capital.

Antiche Masseria Jorche, Astoria Wines, Barollo, Barone Ricasoli S.p.A. Agricola, Bersano Winery, Cantina Produttori Cormons, Casa Paladin, Corte Moschina, Famiglia Cecchi, Fantinel, Fuligni, Gabe Tenute&Selezioni, Giacomo Grimaldi, La Cantina Pizzolato, Le Colture Valdobbiadene, Le Tenute del Leone Alato, Losito Guarini, Montelvini, Paolo Scavino, Prosit Group, San Felice Toscana A.D. 714, Sutto Family, Tenimenti Civa, Tenuta il Quinto
Tenute del Cerro, Terre Cevico Soc. Coop Agricola, Vinicola Tombacco, Viticoltori Ponte

Consorzio del Vino Nobile di Montepulciano
Consorzio Vini Venezia
Consorzio Vini Terre di Pisa
Consorzio dei Vignaioli delle Marche

Consorzio Italia del Vino

On the occasion of Wine Paris 2025, Fieramente, a leader in logistics services for Italian wine companies, chose to entrust Area 39 with the organization of a special event to celebrate the tenth anniversary of its founding, together with the exhibiting companies in the Italian pavilion.

At the end of the first day of the fair, the lounge area of the Area 39 stand was transformed to host the celebratory party for this significant milestone. The event was designed to include a wine bar, a cocktail bar, and a DJ set, accompanied by a selection of Italian finger foods.

The goal of the event was to create a moment of relaxation and camaraderie in a laid-back and informal setting, after the first day of the fair, for the exhibitors in the Italian pavilion.

Area 39 and Fieramente are long-time partners and successfully collaborate in managing shipments for the various promotional activities of Area 39, ensuring that wine samples and materials always arrive on time and in perfect condition. In 2024-2025 alone, Area 39 shipped wines and promotional materials for companies participating in international events in the UK, USA, Brazil, Italy, China, France, Germany, and India with Fieramente.

The Area 39 team would like to express sincere thanks to Fieramente for this long-standing partnership, looking forward to many more collaborations in the future.

Area 39 e Fieramente sono partner di lunga data e collaborano con successo nella gestione delle spedizioni destinate alle varie attività promozionali di Area 39, garantendo che campioni di vino e materiali arrivino sempre puntuali e in perfette condizioni. Solo nel 2024-2025, Area 39 ha spedito con Fieramente vini e materiali promozionali delle aziende partecipanti ai vari eventi internazionali del nostro calendario in UK, USA, Brasile, Italia, Cina, Francia, Germania, e India.

Il Team di Area 39 desidera condividere un sincero ringraziamento a Fieramente per questa partnership di lungo periodo, in vista di molte altre collaborazioni a venire.

The fifth edition of ProWine São Paulo, the most important wine and spirits trade fair in South America, has successfully concluded. From October 1 to 3, 2024, the Expo Center Norte hosted 15,000 visitors, reaffirming the event’s status as a key meeting point for industry professionals since its inception in 2019.

This 2024 edition featured 1,402 brands from 34 countries, offering a vast array of products and business opportunities. Area 39 participated in the Italian product section with a 20-square-meter collective stand that hosted three companies, once again promoting Italian excellence abroad.

Area 39 supported its clients in approaching the Brazilian market by handling all organizational and logistical aspects, allowing them to focus on business opportunities.

The next edition of ProWine São Paulo will take place from September 30 to October 2, 2025.

A special thanks to the companies that chose us for this occasion:

Allegrini, Cantina Produttori Cormòns, and Viticoltori Ponte.

Area 39 ha partecipato alla fiera Vinexpo Asia edizione Hong Kong

One of the leading wine trade fairs in the Asian region, Vinexpo Asia, has returned to Hong Kong after a six-year hiatus.

The event brought together 1,032 producers from 35 countries, as well as 14,203 visitors from 60 countries.

The visitors mainly came from mainland China, Hong Kong, Macau, and Taiwan, reflecting a shift in participation in international trade events, where visitors seem more inclined to attend trade fairs within their region.

Area 39 was present at the event in the international pavilion with a collective stand of 112 square meters that hosted 13 Italian wineries, showcasing Italian excellence abroad.

Area 39 supported their clients by handling all organizational and logistical aspects of the trade show, allowing the winery representatives to focus on making business in the Asian market during the days of the show.

The Vinexpo Asia trade show alternates annually between Hong Kong and Singapore, with the two events perfectly complementing each other, offering industry professionals the opportunity to access the markets of Greater China and Southeast Asia.

The next edition of Vinexpo Asia will be held in Singapore from May 27 to 29, 2025.

A big thank you to the companies that chose us to accompany them on this occasion: Angelini Wines and Estates, Cantine Colli del Soligo, Casa Paladin, Casa Vinicola Bosco Malera, Elena Walch, Le Contesse, Le Monde, Montelvini, Terre Carsiche, Terre Cevico, Vinicola Tombacco, Viticoltori Ponte, and Zonin1821.

From March 10 to 12, 2024, Area 39 participated in the 30th edition of ProWein Düsseldorf with a 104 sqm space in Hall 15 – G81, and 10 Italian wineries.

The numbers of the 2024 edition:

47,000 visitors from 135 countries

5,400 exhibitors from 65 countries

We look forward to seeing you at the 31st edition of ProWein, which will be held from March 16 to 18, 2025, in Düsseldorf.

A big thank you to the companies that chose us for this wonderful occasion:

Balan, Cantina Produttori Cormons, Cantine Vedova, Col Vetoraz, Le Monde, Paladin, Seiterre Viticoltori dal 1877, Sutto Wine, Tenimenti Civa, Terrecarsiche.

Wine Paris & Vinexpo Paris is the first European event of the year for international wine professionals.

From February 12 to 14, 2024, Area 39 successfully participated in the 5th edition of the event with a 250 sqm space in Hall 2.2 stand D134, and 25 Italian wineries.

The 2024 edition saw the participation of 4,070 exhibitors (20% more than in 2023) who welcomed 41,253 visitors (about 14% more than in 2023) from 137 countries, 41% of whom came from abroad, highlighting the international resonance of the event.

The geographical diversity of the participants reflects the prominent position of Vinexpo Paris, which year after year confirms itself as an international meeting point for the wine sector and a significant venue for connecting wine professionals.

The numbers of the 2024 edition:

41,253 visitors from 137 countries

4,074 exhibitors from 48 countries

We look forward to seeing you at the 6th edition of Wine Paris & Vinexpo Paris, to be held from February 10 to 12, 2025.

A big thank you to the companies that chose us for this wonderful occasion:

Balan, Bosco Viticultori, Cantina Produttori di Cormòns, Cantine Vedova, Casa Paladin, Celestino Pecci, Collemattoni, Gruppo Cevico, La Magia, La Nascosta, La Tordera, Le Colture, Le Monde, Monte del Frá, Montelvini, Ornella Bellia, Ridolfi, San Felice, SassodiSole, Seiterre, Sutto, Tenimenti Civa, Tenuta del Priore, Tenuta del Cerro, Terrecarsiche, Uccelliera, Viticola Tombacco e Viticoltori Ponte.

The event was held from October 5 to 6, 2023, at the Coex Center in Seoul, South Korea.

With an exclusively B2B target, it involved 60 international producers and a selected list of 200 top local buyers.

Conversazione tra una produttrice e un operatore del settore

Thanks to the matchmaking platform provided by the Vinexposium group, participating companies were able to schedule their appointments in advance.

With a population of 55 million citizens, South Korea ranks tenth position in the world economy. Its market is one of the most dynamic in Asia and presents numerous opportunities for the Wine & Spirits sector.

Conversazione tra un produttore e un operatore del settore

Thanks to free trade agreements with major producing nations such as the United States, Chile, and the European Union, South Korea’s interest in the wine world has grown exponentially in recent years. These agreements have indeed facilitated the import of a wide range of high-quality products, thus expanding the options available to South Korean consumers.

Vinexpo Meetings Korea successfully achieved the goal of connecting producers, distributors, and industry professionals with the growing market opportunities in the country.

Una produttrice che versa il vino ad un operatore del settore

The 10th edition of Vinexpo Asia was held at the Marina Bay Sands in Singapore from May 23-25, 2023. As one of the leading international events in the wine & spirits industry in Asia, the event welcomed thousands of international industry professionals.

With more than 1,000 exhibitors from 35 countries, including the United States, France, Spain, Italy and Australia, the show offered a relevant overview of trends and innovations in the world of premium beverages.

During the three-day fair, more than 8,000 visitors and industry professionals crowded the exhibition spaces, coming from a wide range of Asian countries, including China, South Korea, Malaysia, Indonesia, Thailand, Vietnam, Taiwan and Japan.

With nearly 10,000 industry professionals from 64 countries, 80 percent of whom belong to the Trade & Retail sector and the remaining 20 percent represented by media, educational bodies and organizing institutions, Vinexpo Asia confirmed its relevance on the agenda of wine and spirits professionals worldwide.

The numbers of the 2023 edition

1,000 exhibitors from 35 countries

8,000 visitors from 64 countries

Area 39 was at the event with a collective of 21 companies in a 130-square-meter space in Hall K 031. Inside the booth, producers and their guests enjoyed a premium Italian catering service.

The 2024 edition of Vinexpo Asia will move to Hong Kong, at the Hong Kong Convention and Exhibition Centre (HKCEC) from May 28-30, where Area 39 will be present in Hall 1 – F280 with a 112 square-meter collective and 13 participating wineries.

We would like to thank the wineries that chose Area 39 for this event: Allegrini, Angelini, Arnaldo Caprai, Bellavista, Ca’ del Sette, Casa Vinicola Sartori, Feudi San Gregorio, Fontanafredda, Frescobaldi, ISWA, Italo Cescon, Le Contesse, Mazzei, Monte del Frà, Paladin, Planeta, Santa Margherita, Sutto, Torrevento, Villa Sandi and Villanova.

We look forward to seeing you at our upcoming events.

👉🏼 Check out the video of the event on our YouTube channel