News fiere en Archivi

From March 15 to 17, 2026, the 32nd edition of ProWein, one of the leading international trade fairs dedicated to the wine and spirits industry, took place in Düsseldorf.

Area 39 participated with a collective group composed of 13 companies and one private Consortium, setting up a total of 220 sqm of exhibition space. Participation in the fair provided an important opportunity to promote the involved companies and strengthen their positioning in international markets.

ProWein 2026 offered an up-to-date overview of the global wine market, highlighting the key trends currently reshaping the sector. In particular, export, innovation, and the adaptation of business models emerged as central factors.

Among the main innovations of the 2026 edition was a more compact and efficient format, designed to encourage targeted meetings between wineries, buyers, and importers. Special attention was given to strategic topics for the future of the wine industry, including sustainability, low-alcohol wines and adaptation to climate change.

These trends reflect the evolving needs of both the market and consumers worldwide.

Key figures from ProWein Düsseldorf 2026:

– 3,400 exhibitors from all over the world

– 31,000 trade visitors from 105 countries

– More than 72,000 B2B meetings facilitated through matchmaking programs

On the evening of Monday, March 16, Area 39 organized an exclusive party for exhibitors from the Italian Pavilion, featuring a selection of Italian finger food accompanied by a DJ set. The event created an informal networking opportunity, encouraging conviviality and dialogue among industry professionals.

Area 39 would like to thank all the companies that participated in the collective exhibition: Cantina Produttori Cormons, Casale del Giglio, Cantine di Negrar, Marilisa Allegrini, Leone Alato, Gruppo Italiano Vini, Bosco Malera, Zenato, Collis Heritage, Viticoltori Ponte, Famiglia Cecchi, Torrevento, Cantine di Negrar

On Monday, February 9, 2026, at the end of the first day of Wine Paris, Area 39 organized the second edition of its now traditional Opening Party, celebrating the beginning of the wine fair in Paris.

The event was conceived as an opportunity to enjoy a convivial and entertaining evening in the heart of the exhibition, together with exhibitors participating in Area 39 collective stands, their guests, and representatives of the other companies present in the Italian Pavilion.

During the evening, Area 39 guests had the opportunity to enjoy a selection of wines and cocktails accompanied by delicious Italian finger food, while a DJ set helped create a lively and festive atmosphere.

The Wine Paris 2026 Opening Party was organized by Area 39 with the support of partners Fieramente, Il Ginus – Tuscany Dry Gin, Vermouth di Torino e Parmigiano Reggiano, all of whom contributed to the experience by making their outstanding products available to the event’s guests.

Area 39 took part in the seventh edition of Wine Paris, held from 9 to 11 February 2026 at Paris Expo Porte de Versailles, setting up a 1,500-square-metre space in the Italian pavilion. The space was divided into four collective or thematic areas dedicated respectively to independent companies, Protection Consortia, the Consorzio Italia del Vino, and the Enoteca Regionale Emilia-Romagna, for a total of over 160 participating companies.

The event confirmed its position as one of the leading international appointments for the wine and spirits sector, recording 63,541 trade visitors from 169 countries and 6,537 exhibitors from 63 nations. With more than 25,000 pre-arranged B2B meetings and over 112,000 professionals involved over the three days of the fair, Wine Paris further strengthened its strategic role in the European and global landscape.

Area 39 would like to thank the more than 160 companies that chose to take part in the collective project, contributing together to the promotion of the excellence of Made in Italy in a high-profile international context.

No. 4 exhibition areas structured as follows:

AREA 39:

Total area of 525 sqm, divided into two islands of 262.5 sqm each.

42 private companies from different regions of Italy, plus 2 Protection Consortia:

Coppo, Novaripa, Corvezzo, B arollo, Venti Venti, La Cantina Pizzolato, Tenute del Cerro, Cantine d’Isera, Val d’Oca, Villa Russiz, Astoria, Vinicola Decordi, Sutto Wine, Bersano, Fantinel – La Roncaia, Jorche, Campagnola, Famiglia Cecchi, Casale del Giglio, Cantine Francesco Minini, Marilisa Allegrini, Sorelle Bronca, Cormons, Vinicola Tombacco, Le Colture, Revi Spumanti, Viticoltori Ponte, Terre Carsiche, San Felice, Montelvini, Fabulas, Stefano Farina Wines, Berlucchi, Leone Alato, Tenimenti Civa, Schenk, Giodo, Vedova, Cantine di Negrar, Sapaio, Cantina Fontezoppa, Prosit Group, Vignaioli delle Marche, Consorzio Tutela Vini Montecucco e Bio Distretto-BioVenezia

CONSORZI DI TUTELA:
Total area of 380 sqm, divided into two islands of 203 sqm e 181 sqm

7 Consortia: Consorzio Vino Nobile di Montepulciano, Consorzio Vernaccia di San Gimignano, Consorzio IGT Vino Toscana, Consorzio Terre di Pisa, Consorzio Vini Venezia, Consorzio del Bolgheri e Bolgheri Sassicaia e Consorzio Vini Maremma DOC

CONSORZIO ITALIA DEL VINO
Total area of 294 sqm, divided into two islands of 147 sqm each.
13 members of Consorzio Italia del Vino: Angelini Wines & Estates, Banfi, Collis Heritage, Di Majo Norante, Ferrari – Bisol, Gruppo Italiano Vini, Le Monde, Cantine Lunae Bosoni, Marchesi di Barolo, Nosio spa (Coop. Mezzacorona), Oniwines, Torrevento e Zonin

ENOTECA REGIONALE EMILIA ROMAGNA

Total area of 185 sqm.

20 private wineries and the Consortium Vini Romagna: Cantine Ceci, Cantine Riunite, 4 Valli, Faled Distillerie, Poletti,Gualtieri, Morini, Settecani, Pezzuoli, Chiarli e Opera 02

On November 19–20, 2025, at the Malmomässan exhibition center in Malmö, the Distretto Biovenezia participated together with Area 39 in the Nordic Natural & Organic Expo Malmö 2025, a leading event for the organic and natural sector in Northern Europe.

The trade fair represents a key meeting point for producers, buyers, importers, and distributors specializing in certified organic and natural products. In this context, the Biodistrict hosted a collective 30 sqm stand in the Vineyard area, showcasing a coordinated selection of organic wineries from the Veneto region. The aim was to strengthen the companies’ presence in the Nordic markets and seize new export opportunities in an area particularly sensitive to sustainability, traceability, and certified quality.

Participating wineries from the Bio Venezia District

• Le Carline

• Savian Biowinemaker

• Azienda Vinicola Anna Spinato

• Tenuta Planitia – Villa Bogdano 1880

• Az. Agr. Dissegna

• Az. Agr. La Baratta

• La Cappuccina

Area 39 supported Distretto Bio Venezia throughout every stage of the project, coordinating the entire organizational process and providing comprehensive operational support. In particular, the team was responsible for:

• Managing relations with the exhibition organizers and suppliers

• Coordinating shipments

• Organizational secretariat activities

• Stand setup and on-site operational support

A full-service approach designed to best enhance the identity of the District and its associated companies within a strategic environment for meeting buyers and strengthening professional networking opportunities.

From May 27 to 29, Area 39 participated in the 2025 edition of Vinexpo Asia – Singapore with a 100 sqm exhibition area, located in Hall B2 – Stand D093, confirming its role as a key player in the international promotion of Italian wine.

The event welcomed 8,998 professional visitors from over 60 countries and hosted 900 international exhibitors. The Singapore edition highlighted the increasing strategic relevance of Southeast Asia in the global alcoholic beverage market. Countries such as Thailand, Vietnam, Malaysia, Indonesia, and the Philippines — all ASEAN members — are emerging as strategic markets, driven by population growth and ambitious economic development programs.

2025 key figures:

8,998 professional visitors

900 international exhibitors

During the fair, more than 4,000 B2B meetings were booked through the Vinexposium business matching platform, a tool widely appreciated by exhibitors for its effectiveness in generating high-quality business contacts and supporting the planning of targeted business agendas.

Vinexpo Asia also stood out for its strong institutional presence, thanks to the participation of ambassadors and government representatives from numerous countries — a clear sign of the growing emphasis on international cooperation within the wine sector.

Area 39 would like to thank the 9 companies that chose to be part of our collective:

Angelini Wines & Estates, Bosco Viticultori, CM WineVision, Terre Cevico, Gruppo Italiano Vini, Losito e Guarini, Marchesi di Barolo, Montelvini, Zonin 1821

Watch the Instagram Reel of the event www.instagram.com/Area39eventi

From May 7th to 8th, 2025, Area 39 took part in the 2025 edition of Vinexpo America, which was held for the first time in Miami. Our presence included a 20 sqm exhibition space located in Pavilion D – Booth G1415.

Vinexpo America 2025 welcomed 2,106 wine & spirits professionals from 46 countries and hosted over 1,000 B2B meetings facilitated through Vinexposium’s official business matching platform.

The presence of buyers and trade professionals from Central America, Latin America, and the Caribbean was particularly significant, representing 40% of total visitors. The fair was also attended by delegations from Brazil, Mexico, Puerto Rico, and other emerging markets, confirming the event’s strategic relevance as a key hub for wine across the Americas.

Vinexpo America stood out for the quality and diversity of its attendees, especially distributors and HORECA professionals from across the continent, with strong representation from the United States—underscoring the growing interest of the U.S. market in internationally focused events.

2025 key figures:

2.106 professional visitors

1.000 B2B meetings

Latin America played a central role as well, with buyers attending from Argentina, Brazil, Chile, Colombia, Mexico, Peru, and Puerto Rico, further highlighting the increasing importance of this region for global wine and spirits producers.

The 2025 edition also featured a wide variety of exhibitors, including emerging players alongside well-established wine-producing regions such as Italy, France, Spain, and Portugal.

Area 39 would like to extend its sincere thanks to the companies that chose to be part of our collective booth:

Tenute Piccini with the Geografico brand, and Montelvini.

Scopri il reel della Watch the Instagram Reel of the event

https://www.instagram.com/p/DJor-KntG5u

From May 5th to 8th, 2025, Area 39 managed the participation of the Bio Venezia District in the 20th edition of TuttoFood Milan, one of the leading international trade fairs for the agri-food sector, held at the Rho exhibition center.

The 2025 edition recorded over 95,000 professional visitors, 25% of whom came from abroad, highlighting the event’s growing importance on a global scale. The fair featured 4,700 exhibitors spread across 10 pavilions of the exhibition district, with a significant international presence: 25% of the exhibiting companies came from 70 countries, ranging from Albania to Uzbekistan.

2025 key figures:

95,000 professional visitors

4,700 exhibitors

Area 39 supported the Bio Venezia District at every stage of the project, coordinating the entire organizational process and providing comprehensive operational support. Specifically, the team handled:

• Management of relations with the fair authority and suppliers

• Organizational secretariat

• Stand setup and on-site support for the operational team

A full-service approach designed to best enhance the identity of the District and its associated companies, in a strategic context for meeting new buyers and strengthening professional networking.

Area 39 participated in the 31st edition of ProWein Düsseldorf, with a 100 sqm space located in Hall 15, Stand C06.

The event recorded the participation of:

42,000 visitors from 128 countries

4,200 exhibitors from 65 nations

Despite the generally negative atmosphere preceding the start of this edition of the fair, the event proved to be a strategic opportunity for Italian companies, particularly relevant for the German, Scandinavian, and Central European markets, such as Belgium and the Netherlands.

Area 39 would like to thank the 9 companies that chose to be part of our collective:

Cantina Produttori Cormòns, Casale del Giglio, Leone Alato, Marilisa Allegrini, Montelvini, Seiterre Viticoltori dal 1877, Speri, Sutto Wine, Tenimenti Civa

Area 39 participated in the 6th edition of Wine Paris, with a 750 sqm area within the Italian Pavilion, located in Hall 6.

The event recorded 52,622 visitors from 154 countries, confirming the growing importance of this
fair for the global wine industry. Wine Paris thus remains a unique opportunity for networking, idea exchange, and growth, where the latest market trends and industry innovations are highlighted.

Taking a closer look at the situation of Italian exhibitors, the Italian Pavilion saw significant expansion both in terms of space and attendance, with 5,271 exhibitors compared to 4,074 in the 2024 edition.
.

Area 39 would like to express sincere thanks to the 30 companies and 5 Consortia representing the wine excellences of various Italian regions, who chose to be part of our collective, bringing the authenticity and quality of our region to the French capital.

Antiche Masseria Jorche, Astoria Wines, Barollo, Barone Ricasoli S.p.A. Agricola, Bersano Winery, Cantina Produttori Cormons, Casa Paladin, Corte Moschina, Famiglia Cecchi, Fantinel, Fuligni, Gabe Tenute&Selezioni, Giacomo Grimaldi, La Cantina Pizzolato, Le Colture Valdobbiadene, Le Tenute del Leone Alato, Losito Guarini, Montelvini, Paolo Scavino, Prosit Group, San Felice Toscana A.D. 714, Sutto Family, Tenimenti Civa, Tenuta il Quinto
Tenute del Cerro, Terre Cevico Soc. Coop Agricola, Vinicola Tombacco, Viticoltori Ponte

Consorzio del Vino Nobile di Montepulciano
Consorzio Vini Venezia
Consorzio Vini Terre di Pisa
Consorzio dei Vignaioli delle Marche

Consorzio Italia del Vino

On the occasion of Wine Paris 2025, Fieramente, a leader in logistics services for Italian wine companies, chose to entrust Area 39 with the organization of a special event to celebrate the tenth anniversary of its founding, together with the exhibiting companies in the Italian pavilion.

At the end of the first day of the fair, the lounge area of the Area 39 stand was transformed to host the celebratory party for this significant milestone. The event was designed to include a wine bar, a cocktail bar, and a DJ set, accompanied by a selection of Italian finger foods.

The goal of the event was to create a moment of relaxation and camaraderie in a laid-back and informal setting, after the first day of the fair, for the exhibitors in the Italian pavilion.

Area 39 and Fieramente are long-time partners and successfully collaborate in managing shipments for the various promotional activities of Area 39, ensuring that wine samples and materials always arrive on time and in perfect condition. In 2024-2025 alone, Area 39 shipped wines and promotional materials for companies participating in international events in the UK, USA, Brazil, Italy, China, France, Germany, and India with Fieramente.

The Area 39 team would like to express sincere thanks to Fieramente for this long-standing partnership, looking forward to many more collaborations in the future.

Area 39 e Fieramente sono partner di lunga data e collaborano con successo nella gestione delle spedizioni destinate alle varie attività promozionali di Area 39, garantendo che campioni di vino e materiali arrivino sempre puntuali e in perfette condizioni. Solo nel 2024-2025, Area 39 ha spedito con Fieramente vini e materiali promozionali delle aziende partecipanti ai vari eventi internazionali del nostro calendario in UK, USA, Brasile, Italia, Cina, Francia, Germania, e India.

Il Team di Area 39 desidera condividere un sincero ringraziamento a Fieramente per questa partnership di lungo periodo, in vista di molte altre collaborazioni a venire.