12-14 November ProWine Shanghai 2025

ProWine Shanghai returns from November 12 to 14, 2025, at the Shanghai New International Expo Center (SNIEC). The 2024 edition welcomed 650 exhibitors from 32 countries and over 20,860 professional visitors, including importers, distributors, and HoReCa industry buyers.

Area 39 will be present at the event with its collective stand, offering Italian companies a turnkey service that includes a customized booth setup, wine and promotional material shipment, on-site assistance from the Area 39 team, the organization of an Italian coffee service at the stand, as well as comprehensive administrative support.