For 2025, Area 39 has designed and planned a series of events aimed at continuing the work carried out in 2024 alongside Avignonesi, the historic winery in Montepulciano. The key novelty this year is the introduction of a structured incoming program targeted at foreign press, particularly journalists from the United States and the United Kingdom.
The project includes four events scheduled between April and September 2025, during which guests will have the opportunity to discover the winery, its wines, and the surrounding territory up close.
The first of these incoming events has just concluded, hosted at the Tenuta Le Capezzine. During the week leading up to Easter, the winery welcomed two American journalists for an authentic Tuscan Experience between Montepulciano and Cortona.
The program included:
- • Guided tours of the wonders of Val di Chiana and Val d’Orcia
- • A guided winery tour
- • A cooking class featuring traditional Tuscan dishes
- • Vertical tastings of Avignonesi wines
- • Moments of relaxation at local thermal spas
- • A goldsmithing workshop
An immersive experience designed to authentically convey the essence of Avignonesi, its values, and its deep bond with the land.
Area 39 is proud to have conceived and curated every detail of this project.
